Explaining Rural Household Participation in Recycling

Rising landfill costs have forced solid waste managers to consider waste streamreduction alternativessuch as household recycling. Explaining the factors which motivate households to recycle is important to regions where households must bear a large portion of the recycling cost because unit-based garbage disposal fees and curbside recycling are not feasible options. Empirical results indicate that residents are responsive to constraintsintroduced by the household production technology, such as time costs and storage space, but are not responsive to variables measuring a recycling promotional program. Promotion efforts should switch focus from broader “public good” benefits of recycling to reducing household-level household production constraints.